ORANJESTAD -  The Shoco Awards of Excellence program for 2010 was officially launched this month with the unveiling of the newly-revised design of the Shoco statuette. The new statuette as well as the announcement of program details was made by AHATA, together with sponsor Digicel, during a recent press conference. The Shoco Awards of Excellence is AHATA’s official recognition program focusing on excellence in service, hospitality and outstanding contribution to Aruba’s tourism industry. Whereas in the past, individual organizations were also recognized, today’s awards focus on individual accomplishments that have led to far-reaching results.

• Employee of the Year (Hotel as well as industry-related company)
• Supervisor of the Year (Hotel as well as industry-related company)
• Manager of the Year (Hotel as well as industry-related company)
• Young Professional of the Year
• Lifetime Achievement Award

• Digicel’s Shoco Cares (community service recognition)

• Technical Skills
• Hospitality Skills
• Leadership Skills
• Community Service

• Nominee process: Each organization is responsible for allowing for a nominee process within their company, the results of which are measured against established criteria to determine the final choice of a nominee.

• Filling out the application: Submissions include detailed information for each nominee (employee histories, feedback from staff as well as clients, past awards, etc.)

• Interview process: Interviews are used to verify the information provided by the application and to clarify issues and questions that have arisen during the application review process.

• Application Review: The jury pool, composed of qualified independent professionals, review all the collected data in determining the final winner of each category. The 2010 Jury members include Annelien Tromp (CMB), John Wardlaw (University of Aruba) and Carlos Albertus (B & P Interface Aruba N.V. Training & Consultancy), who are serving as judges for the third straight year.

• Applications Due                                 August 20, 2010
• Judges’ Consensus Meeting                 September 6, 2010
• Interview Process                                 September 8-25, 2010
• Judges’ Final Consensus Meeting        September 17, 2010
• Awards Ceremony                               October 15, 2010

ORANJESTAD – Recientemente un delegacion di Aruba a participa na dos feria di biahe cual nan ta 2010 Boston Globe Travel Show y New York Time Travel Show. Ambos “Travel Show” ta esun nan mas grandi den e mercado di Boston y New York. E “Travel Show” of feria di biahe ta dirigi specialmente pa e consumidor. E anja aki esun di Boston Globe a wordo atendi pa casi 20.000 bishitante y 2000 profesional di biahe.
Na Boston tabata tin mas di 300 stands representando destinación nan cu tabata cubri for di Aruba pa Alaska. Aruba a participa cu un delegacion di Aruba Tourism Authority y tambe di AHATA. E isla di Aruba tabata un di patrocinador principal di “engagement game” cu a tuma lugar ariba e promer dia y esaki naturalmente a juda pa brinda Aruba mas oportunidad pa haya hopi coberdura di prensa cu ta atende e popular 2010 Boston Globe Travel Show.
Aruba Tourism Authority, AHATA y un delegación di hotelero di Aruba a participa na ambos “Travel show”. Tabata presente entre otro Amsterdam Manor, Hyatt Regency, The Mill Resort & Suites, Renaissance Resorts, Marriott Resort Aruba, Westin Aruba Resort, Bucuti Beach Resort y Tara Suites & Spa, De Palm Tours y Jads Diving. Durante ambos e evento Sr. Francis Jacobs,músico Arubano y funcionario di ATA tabata presente pa entretene e bishitante nan cu música di steelband. Sr. Eddy Croes di compania Sensitive Hikers tambe tabata presente pa session di potret relaciona cu e campanja di marketing “90.000 Friends of Aruba”. E bishitante cu saka potret cu Eddy Croes a bin na remarke pa participa na un rifa cu tin como premio principal un vacacion pa Aruba.
Aruba ta goza di un tremendo popularidad na mercado nan manera Boston y New York. ATA y AHATA a nota hopi enthusiasmo y interes pa cu e producto di Aruba. Ya caba a ser raporta algun resultado positivo cu Aruba su presencia y participacion activo na e 2010 Boston Globe Travel Show y e New York Times Travel Show.
Jet Blue Getaways a raporta $60.000 na reservacion pa destinación di Aruba y TNT Vacations di Boston ya a hasi 15 reserva pa Aruba. Esey tabata e datos e momento ey, pa awor aki nos ta asumi cu ela subi hopi mas. Na e feria di New York Times Travel Show a ser calcula cu casi 15.000 hende a atende. Aruba su “booth” tabata localisa den e sección di Caribe y tabata masha bon atendí pa e consumidornan. Sr. Oliver Riding tambe a forma parti di e delegación, Sr. Riding ta un profesional di golf na Tierra Del Sol y a forma participa na e programa di mercadeo “90.000 friends of Aruba”. Sr. Oliver Riding a saka hopi potret cu e publico cu a atende e “travel show”. E consumidornan cu a saka potret cu Sr. Oliver Riding, a haya e oportunidad pa drenta e rifa unda cu nan por gana un vacacion pa Aruba. Nos por conclui cu e Boston Globe Travel Show y New York Times Travel Show tabata hopi exitoso.

ORANJESTAD/NEW YORK – Den un esfuerso pa por estrecha nos relacionnan y hasta sera amistadnan nobo den prensa di Merca, a dicidi di organisa un almuerso cu un grupo grandi di periodistanan for di Merca. E evento a tuma lugar na New York na unda Minister di Turismo Otmar Oduber tabata presente hunto cu e directiva nobo di ATA Aruba pa haci un presentacion.
E reaccion di e periodistanan tabata sumamente positivo y Aruba por conta cu amistadnan nobo awor den prensa di Merca, cla pa sigui duna Aruba mas cobertura posibel.

Durante e presentacion di Minister Otmar Oduber, el a splica e periodistanan presente di e cambionan cu e Gobierno nobo ta haciendo na Aruba, por ehempel den embeyecimiento di centro di ciudad. Tambe a conta di e cantidad di productonan nobo cu Aruba tin pa ofrece su turistanan y sin lubida e lista di actividadnan spectacular cu nos isla lo ta anfrition di dje den e lunanan nos dilanti, manera ta e festival internacional di pelicula.

For di sala por a sinta un animo grandi entre e periodistanan cu a tende cantidad di informacion di Aruba cu nan no tabata conoce mes, manera ta e esfuersonan cu nos isla ta haci pa eco-tourism den cuadro di nos Parke Nacional Arikok. Representantenan di M-Silver Associates cu ta e compania di relacionnan publico cu ta representa Aruba na Merca y Canada, a duna di conoce cu e medionan di comunicacion cu a wordo invita y cu a presenta ta e mihornan den e mercado elite di Merca. Ela referi na cantida di revista, corant y varios otro medio mas. Pa logra haya e periodistanan aki pa bin topa cu bo no ta facil y e hecho cu nan a bin ya ta mustra e interes cu nan tin den nos isla.

Minister Otmar Oduber a bisa e presentenan na final cu “Tin 90 mil amigo ta spera boso na Aruba”, referiendo na e campanja publicitario nobo cu Aruba a lansa internacionalmente algun tempo atras, haciendo enfasis cu tur hende di Aruba ta amigo di nos turistanan, dunando nos huespednan un sentido cu nan ta na cas ora nan ta na Aruba.
Separa di miembronan di prensa y invitadonan, tambe tabata presente Joyeline Croes, Minister Plenipotenciario di Aruba na Merca cu tambe a presencia e presentacion y a bisa na final cu ta den e direccion aki nos isla mester sigui bay, organisando mas di e eventonan aki pa por sigui haya cobertura den prensa di Merca