ORANJESTAD -The producers of SALON AMSTERDAM will work in association with ARUBA IN STYLE event, to create SALON/ARUBA, as an added as an extra value and promotion for the Dutch community of our island, where both dutch and local designers, artists and photographers will have the opportunity to exhibit fashion & art, combined with our rich culture. Aruba will not only present its artists to the world but more so SALON/ARUBA will exhibit part the story of the Arubian history and culture.
ARUBA IN STYLE will approach local designers, artists and photographers, in combination with museums, art galleries, cultural and historic venues for this exhibit:
- Museum Numismatico
- Museum Archeologico
- Art Galleries
- StudiO
- Aterlier ‘89
- Cas di Cultura
- Renaissance Convention Hotel and Center
- Fort Zoutman
- Old Papiamento Restaurant
- Cas Di Fam Arends
- Gemeente Huis ; Hall
- VNO Gebouw
SALON and ARUBA IN STYLE together in cooperation with our potential sponsors, promises a definite success. Aruba will be exposed, once again globally through the invited North American, Latin American and European visitors and media that will be present. During this week of lifestyle tourism, high-end fashion, cultural events and artistic expositions, Aruba will be the center of attention of the International Press.
SALON/ARUBA and ARUBA IN STYLE together assure an impressive list of Dutch VIPS, Celebrities to be present in Aruba in November.
ARUBA IN STYLE 2011 together with Salon will be inviting the following Dutch celebrities and (fashion, entertainment) press:
- Aruba in Style -
For the upcoming AIS (Aruba in Style) 2011 De Salon would like to invite the following Dutch celebrities and (fashion) press:
Bastiaan van Schaik: Bastiaan is a well-known Dutch stylist in the Netherlands and works with various celebrities. He is also chief editor of the Luxury List, an annual magazine listing all the must-have luxury items. In addition, he is also on the judging panel for television show Benelux Top Model and as such travelled to Aruba last year where two episodes of the show took place.
Mor Ris: Is a stylist who also works with Bastiaan van Schaik and various celebrities.
Angela van Hulten: Angela is the former wife of Dutch footballer Patrick Kluivert and is considered a well-known social lite who attends all the important fashion and celebrity events in the Netherlands.
Nikki Plessen: Nikki Plessen is a Dutch television host, who mainly presents television programs for RTL 5. Prior to this she acted in Dutch soap ‘Onderweg naar Morgen’ and sitcom ‘Kees & Co (RTL 4).
Estelle Gullit: Estelle is married to famous footballer Ruud Gullit, a well-known social lite, host and special reporter for glossy magazine Beau Monde.
Barry Hay: Barry Hay is the former front man of internationally renowned rock band The Golden Earring. He currently resides on Curacao.
Sandra Hay: Sandra is the wife of Barry Hay.
Linda de Mol: Linda is Holland’s most famous television host who has been on television for over twenty years. She currently hosts ‘Ik hou van Holland’ for RTL 4. In addition, she is also an actress, best known for her role in ‘Gooische Vrouwen’ a satirical drama (and film) about the decadent lives of four women living in the affluent ‘Gooi’ area. She is also owner of best selling monthly magazine LINDA.
Dennis van Leeuwen: Dennis is the lead guitarist for Dutch rock band Kane.
Nicolette van Dam: Nicolette is considered one of the most glamorous and up and coming stars in the Netherlands and is also the most invited..She starred in a youth series set in a zoo and is now a host for RTL 4. In addition she has also worked as a model.
Lieke van Lexmond: Lieke van Lexmond is a well-known actress and television host for RTL 4, best known for her role as Charlie in daily prime time soap ‘Goede Tijden Slechte Tijden’ and for hosting Dutch program ‘De TV Makelaar’ and the extra edition of X-factor.
Danie Bles: Danie Bles is a stylist to the stars and personal shopper who is responsible for the styling of amongst others Sylvie van der Vaart. She also has her own fashion platform and magazine called By Danie.
Anouk Smulders: Anouk is a former top model and host and can currently be seen as one of the lifestyle/fashion experts on daily prime time entertainment news show RTL Boulevard. She also runs her own PR company.
Winston gerschtanowitz: Winston is a media entrepreneur and host of daily prime time entertainment news show RTL Boulevard.
Yolanthe Cabau Sneijder: Yolanthe is a well-known actress, television host, lingerie designer and wife of star football player Wesley Sneijder.
Nada van Nie: Nada van Nie is a former television host and actress and is currently a documentary maker with her own production company. She is also the former wife of ex star footballer Brian Roy.
Conny Breukhoven: Conny is a famous social lite, who used to be married to Free Record Shop owner Hans Breukhoven. She regularly makes headlines for her personal life.
Rik van de Westelaken: Rik is anchorman for the Dutch news (Journaal, NOS).
Victoria Koblenko: Victoria is a well-known actress who has starred in a.o. programs, Goede Tijden Slechte Tijden, drama Vuurzee and other films and series. She has a column in Dutch daily Trouw and also writes for other publications.
Covergirl Sunny: 
Covergirl Sunny is well-known in the Amsterdam social scene, particularly in the nightlife scene where she produces concepts and travels around the world to promote them. She also works as a DJ for high-profile club nights and parties.
Press:
Beau Monde: John Lukken: John Lukken is editor in chief for Dutch high-end glossy Beau Monde.
Target audience: Glossy celebrity magazine for women between the ages of 21-45
Circulation figures: 90250
Media value (1/1 page): € 7500
LINDA magazine Linda de Mol (or someone from the editorial desk):
Target audience: LINDA writes about lifestyle, human interest, fashion, travel and more and publishes in-depth interviews with well-known personalities. The magazine is aimed at higher educated women between the ages of 20-45.
Circulation figures: 168905
Media value: (1/1 page): € 11.535,-;
Fiona Hering: Well-known fashion journalist who writes for Glamour (one of the best known glossy magazines), Het Parool (Dutch daily for the Amsterdam area) and Grazia (lifestyle and celebrity magazine). In addition, she is also one of the lifestyle/fashion experts for RTL Boulevard.
Georgette Koning: Fashion journalist for amongst others Dutch daily NRC Handelsblad, BLOG and Diane Pernet.
NRC Handelsblad: The newspaper for higher educated people (male, older) with a strong focus on intellectual and economic subjects. Recently the newspaper has expanded tremendously with a strong focus on lifestyle, fashion, travel and culinary topics.
Circulation figures: 200723
Media value (1/1 page): € 29.571
De Telegraaf Mischou Basu: Mischou is the fashion editor for the biggest newspaper in the Netherlands, De Telegraaf.
Target audience: De Telegraaf is a newspaper for the masses and targets a wide audience.
Circulation figures: 648958
Media value (1/1 page): € 10.000 (minimum, cause I do not have the latest figures for De Telegraaf, so it could be even more).